You look at the analytics of yours and hang on for the hordes of site visitors to arrive.
Lots of time later, and your guest blogging attempts have didn’t gain any traction.
Does green living seem familiar?
The problem with guest blogging is that it is not a magic bullet for blog growth.
And several of your guest posts will fade into obscurity, only to collect dust on somebody else’s blog.
however, the fact remains that it doesn’t need to be that way.
These days, I’ll show you how to gain a competitive advantage over other guest bloggers that are vying for the same interest that you are.
You will learn how to make your content stand out, how to select the proper sites to protect as well as how to get extra clients.
You’ll also discover 4 blog post sorts that will dramatically increase your visibility.
Ready? Let us plunge in!
Where the majority of guest bloggers go wrong (and what happens when you obtain it right)
7 smart tricks to get your approach from shaky to rock solid
4 types of blog posts that should help make you an instant hit
Where many guest bloggers go wrong (and what happens if you obtain it right) Guest blogging is work that is really hard, right?!
It will take a, dedication, effort, and time smart strategy to create the magic happen.
And which does not mean you should drop out.
It’s not difficult to write a few guest posts and quickly jump to the realization that you’ve wasted your time.
Here’s what you have to ask yourself:
Exactly why did not it work? And how can I adjust the approach of mine to succeed?
So what happens when you get your guest blogging strategy right?
Guest blogging took Buffer from zero to 100,000 customers, but have you thought about those individuals that are not managing a software company?
Elna Cain went from zero to a full-time freelance writing money, while just working part-time. And that happened in less than a year, partly because of writing guest posts for totally free.
And back when we initially launched UK Linkology a few years back, I spent a few days writing for other blogs per month.
The result? We strike 5 figures per month in roughly 5 months, largely due to guest posting on the websites that our target customers visited.
These sites didn’t send us a lot traffic, though they did send us super engaged visitors which ultimately became clients, who stayed with us for many years.
(Note: UK Linkology is the agency I would once work at, and also left to concentrate on blogging full time, and then returned as a co founder previous year).
And now you understand what can occur when guest blogging is done correctly, we need to take a better look at just what you have to accomplish to produce the miracle happen!
Seven smart tips to take the approach of yours from shaky to rock solid Some of these suggestions are swift to execute, and others take more time & some extra tools.
But all of them will help you develop a stellar strategy to take your guest posting attempts to the new level.
Tip #1 – Contribute to sites that are not a waste of your time
Here is the deal:
The vast majority of blogs you can contribute to aren’t well worth your time since they don’t have an engaged audience.
So how do you find blogs worth contributing to?
You need to vet each blog and when you’re thinking “should I pitch them on the guest post idea?” think about these questions:
Do they’ve an interested audience? Comments are an excellent indicator but pay close attention to quality – a lot of spam comments are a red flag.
Do they reply to comments? This’s a sign that the blog owner cares about engaging with the audience of theirs, and the website is physically active.
Do they properly share their personal content? If they don’t put time into sharing their personal content, they likely won’t spend time which is much sharing yours.
Does my ideal audience align with this blog? You need to experience an “ideal audience” that you wish to reach, and also the blogs you contribute to should speak to that same audience.
Do they give writers credit & a link to their blog/landing site in an author bio? You’ll put a great deal of effort into producing content, so the minimum you must get is a byline with a link directlyto the site of yours.
Do they have the possibility to drive traffic or are there too many distractions? Too many distractions may mean they will not refer so much traffic as a blog site with an ultra-clean layout. Some of these sites are still worth being a part of because they’ve engaged audiences and provide excellent social proof. Sure they will send you less traffic, though the quality is important also.
Initially, you will probably find you have to contribute to smaller sized blogs. Because larger blogs sometimes request samples of posts you’ve written for other websites.
Not generally, but sometimes.
Tip #2 – Use guest blog posts to establish your email list In the author bio of yours, you need to always link to a landing page where readers can download your lead magnet. And in case you’ve multiple lead magnets, use whichever is the most appropriate. All right, we have gone over the first couple of points regarding guest post children’s books here https://iguestblog.com, of course you recognize they play an important role. But there is a great deal more that you would do well to learn. Nonetheless, you will discover them to be of great utility in your research for information. Do take the time and make the effort to discover the big picture of this. But we have saved the best for last, and you will understand what we mean once you have read through.
Don’t do what I did when I first began and just connect to the homepage of mine (which didn’t come with an opt in form at the time), along with occasionally my Twitter account. *face palm*
To get started you’ll need:
A lead magnet
A landing page
An email provider
Here’s an instance of my author bio on SmartBlogger (Formerly Boost Blog Traffic):
SmartBlogger Blogging Wizard
The main link goes to this particular landing page, where readers can obtain each of the checklists and guides I offer for free to my members.
The page seems something like this (at the time of publishing this post, I make changes every so often):
I applied LeadPages* to create this landing page – and it did not take long to complete (LeadPages is a paid service that requires month payment).
Though you will find a bunch of various other equipment you can use for this, check out the blog post of mine on landing page plugins for WordPress to learn much more.
So what about your lead magnet?
The top lead magnets usually be the ones that solve specific problems.
Mine is pretty broad, but I have gone more for overall value.
Do you have to produce a massive ebook or perhaps create 15+ guides? Nope!
You might do a checklist, template, a collection of something or maybe resources else.
Once it’s ready, you can host it using one tool as Dropbox. Next allow it to be easy for your subscribers to access download by incorporating a back link to your confirmation page & your welcome email.
Sue Anne Dunlevie wrote a good post outlining all you need to grow your list by using guest blogging – find the post in this case.
Tip #3 – Connect before you pitch Blog editors receive numerous pitches from individuals they don’t understand.
So the pitch of yours could be the very best in the planet, although it’s absolutely no guarantee that you will land that guest posting opportunity.
Effectively, an excellent pitch helps, do not get me wrong. But would not you want to do everything you could to land the opportunity?
Here’s the solution:
Individuals are much more likely to react in a positive way to people they recognize.
This may be as easy as:
Sharing content (and tagging the blogger)
Commenting on blog posts
Replying to social media statuses
Replying to email newsletters These’re simply the basics, and in case you are trying to connect with A-listers in the niche of yours, you will have to get creative. Ana Hoffman’s post on “11 Memorable Ways In order to Gain An Influencer’s Attention” is a fantastic place to start.
But more often than not, the most effective way to associate with a person is to travel in the inbox of theirs as Jason Quey discusses in the blog post of his on influencer marketing lessons.
For most, this can be as straightforward as engaging in a chat by replying to a blogger’s email newsletter.
Do not ask them to do anything, or pitch them – only engage them in conversation.
This is exactly how Ryan Biddulph of Blogging From Paradise initially connected with Chris Brogan. And it resulted in all kinds of things that is great as testimonials and shares of his products.
The any other good reason that connecting first is a great plan is since it pushes you to have to know the blogger that you’ll eventually pitch.
You’ll gain a much deeper understanding of the types of things they publish and also the way they write.
Thus, you can use all of this particular comprehension that you have developed when you ultimately send them a pitch.
So when you sooner or later write the pitch of yours – it will be far better.
When you are ready to pitch, I suggest you check out this specific article by Karol K. He interviewed 11 blog editors about the best pitches they have already received and also pulled out some solid conclusions.
Tip #4 – Reply to every comment To a good deal of us, this is now almost second nature by now.
although it’s vital because when someone has taken the time to leave a significant comment, it’s just right to reply in case only to thank them. Better yet, contribute to the discussion and also keep it going.
Even in case you wind up bringing about a blog where the owner doesn’t react to comments – you should.
Blog user feedback are a good way to find out from the audience of yours, gain feedback and be familiar with them better.
When it comes to publishing guest posts, 1 of the pet peeves of mine is if the guest blogger does not reply to comments.
In case that happens, they won’t get an additional opportunity to contribute to the blog of mine.
Tip #5 – Advertise your guest post as you would any other post on your own personal blog Don’t just leave it approximately the blogger to get all of the visitors to your post, or share it on Twitter the moment in addition to think that’s enough.
Because that isn’t sufficient to get the results you want.
I’ve seen some bloggers land an excellent guest blogging opportunity and barely promote the post of theirs at all.
And sure, the entire concept of guest blogging is to help you reach a greater audience. But when you contribute an article to a popular blog, the normal promotional efforts of yours are going to have a much larger impact.
So control every promotional method you are able to – the personal network of yours, influence marketing, niche bookmarking websites, email outreach, social networking and all the typical things.
Check out my big traffic generation tips article and developed your personal promotional checklist. There’ll most likely be some niche specific tactics you can use also.
And be sure to look at promotion while you’re setting up your guest posts, even when you are coming up with topic suggestions to pitch.
You might also try searching the blog’s URL in something like Buzzsumo to get an idea of what subjects get the most shares.
Tip #6 – Let the world know Whom you can aid and The way your guest post will show your author bio below it, thus you need to be sure it sends the appropriate message.
For instance, if you’re trying to get freelance writing clients and also you do not mention it in your bio, you will find it hard to land all new clients.
I’ve hired a plenty of writers for a number of tasks throughout the years, and one of the main methods I’ve seen them is since I’ve read through a couple of their posts first, and spotted they have freelance writing companies in their author bio.
An excellent illustration for freelance writers is David Hartshorne’s author bio on WP Superstars:
David Hartshorne Author Bio
Immediately you are able to find David offers freelance writing services, and also he caters to solopreneurs & small businesses.
He mentions WHO he is able to help, HOW he can help them, and his specialty for good measure.